The color(s) red, yellow, black is/are claimed as a feature of the mark.
The mark consists of stylized black text "DIXON COX" on the top line and "ONE COCKY BASTARD" on the bottom line; in between "DIXON" and "COX" is a rooster that has a black tail, cape, lobes, breast, wing bar, flight feathers, saddle, thigh, hock, and fluff, with yellow feet, spur, shank, and beak, red comb, wattle, and points.