9 Computer application software for mobile and stationary devices for use in the fields of advertising, communication, telecommunications, and for file management, namely, software for use in: (i) promoting, recommending and facilitating delivery of applications, software, services, and products; whether by download, online delivery or physical fulfillment; (ii) analyzing consumer profiles and behaviors, consumer device metadata, the effectiveness of marketing, and the management, tracing and optimization of the performance of advertisements, user downloads, user data, application usage and consumer preferences