The color(s) tan, brown, burnt orange, black, white, gray is/are claimed as a feature of the mark.
"LINERS"
The mark consists of The mark is a depiction of an armadillo looking forward while hugging the M and A. The tail of the armadillo is wrapped around and in front of the first A in Armadillo Liners. The literal element includes the words ARMADILLO LINERS. The words are in blocked letters, all caps, with faded coloring of orange to burnt orange in each letter. Each letter has a tan border. Each letter also has a finer black border. The armadillo is tan, black, white, and gray.