The color(s) red, gray and black is/are claimed as a feature of the mark.
THE WORDS "LOCO" OR "LOVE"
The mark consists of the words "LOCO" and "LOVE" in red with gray and black shading, over two stylized red hearts: the first one bigger and standing straight, the second one smaller, tilted to the right; the upper third of both hearts is a lighter shade of red, and their right side is shaded black.