The color(s) black, fuchsia, white, green, yellow, tangerine, and deep red is/are claimed as a feature of the mark.
The mark consists of a black background, with a top line of large fuchsia-colored capital letters spelling "VAPO" In bold followed by large white colored capital letters spelling "LIFE" italicized, with no space between the two word parts "VAPO" and "LIFE," and a second line of white colored capital letters (the font about 1/3 size of the top line above) spelling "NO SMOKE, NO TAR, NO WITHDRAWALS," and bottom portion of logo is sweeping smoke-like wisps, morphing in rainbow-like color from a green on the left, to yellow, tangerine, fuchsia and ending in a deep red on the right side of the logo.