The color(s) red, green, grey, yellow, brown, black, white is/are claimed as a feature of the mark.
The mark consists of the words LA PODEROSA in all capital red letters above a stylized depiction of a muscular eagle with a grey head, yellow beak, and brown body in profile grasping a microphone in its right hand with the letters KPDA in all capital black letters on its right bicep. The eagle is centered in front of a background containing a shield design with a large red feathered wing extending horizontally from the shield to the left and a large green feathered wing extending horizontally from the shield to the right. Below each wing is a stylized depiction of a large grey stereo speaker. A banner containing the words PURO MEXICO in all capital green letters runs horizontally below the eagle. The text 100.7 FM runs horizontally across the bottom of the image in large black text.
The English translation of LA PODEROSA PURO MEXICO in the mark is THE POWERFUL PURE MEXICO.