Color is not claimed as a feature of the mark.
The mark consists of a heart shaped devil with expressive eyes, an open mouth with upper teeth and a tongue, horns, a tail, arms, and hands. One hand is holding a cupcake and the other hand is holding a trident, in which one prong is interlocked with the word "BITE" in the upper portion of the top left open inside corner of the letter "B". The words "BITE IT" are dominant and the words "bake shop" are auxiliary to "BITE IT". The words are written in Seriffic Grunge font.