The color(s) silver, red, blue, and black is/are claimed as a feature of the mark.
"TEQUILA"
The mark consists of a silver shield in the shape of a U.S. highway route marker, with the word "ROUTE" in bold white letters upon a blue background on the upper portion of the shield, with red numerals "66" in the large lower portion of the shield, with the word "TEQUILA" displayed in upper class black letters beneath the numerals "66".
ROUTE SIXTY SIX TEQUILA