9 Multi-function electronic devices for monitoring and reporting physical activity data, including associated temporal and/or location information, cumulative activity levels, steps taken, calories burned, and heart rate, and for transferring activity data to personal computer devices, namely tablets and smart phones; and downloadable software applications, namely, software applications for tablets and smart phones, for connecting with personal physical activity monitoring devices, viewing activity data, transferring user data via online computer networks, including activity data and social networking information, and for receiving personalized fitness goals, physical activity recommendations, food and beverage recommendations, fitness equipment recommendations, and web resource recommendations related to health, fitness and lifestyle