The color(s) blue, light blue, dark green, light green, yellow green, red, orange, yellow, and white is/are claimed as a feature of the mark.
The mark consists of the word "BELLA", wherein the "B" appears as a dragon tail, with the main part of the letter being colored in blue, dark green and light green, and wherein the tail further extends from the "B" and appears as scales on a dragon tail colored in blue, light blue, dark green, light green, yellow green, red, orange, and yellow, and wherein the end of the tail is a diamond-shaped jewel colored in blue and white with specks of orange, yellow and yellow green therein; and wherein the "ELLA" are in smaller cursive blue letters.
The English translation of the word "BELLA" in the mark is "BEAUTIFUL".