Color is not claimed as a feature of the mark.
The mark consists of the stylized letters "KFM" with flame graphics on both sides and the stylized text "Keith FulpMotorsports" beneath that and the stylized text "www.KeithFulpMotorsports.com" beneath that.
The name "KEITH FULP" identifies a living individual whose consent is of record.
KFM KEITH FULP MOTORSPORTS KEITH FULP MOTORSPORTS