35 Retail and wholesale store services in the field of jewellery, goods of precious metal and their alloys in the nature of jewellery, rings, necklaces, pendants, earrings, charms, chains, bracelets, brooches, bangles, and cuff links, goods in precious metals or coated therewith in the nature of jewellery, rings, necklaces, pendants, earrings, charms, chains, bracelets, brooches, bangles, and cufflinks, jewellery cases, jewellery caskets, rings, necklaces, pendants, earrings, charms, chains, bracelets, brooches, bangles, and cuff links, perfume, perfume bottles, pens, goods of shell, amber and mother-of-pearl, horological instruments, chronometric instruments, watches and clocks, and parts and accessories for each of the foregoing; Advertising of jewellery, goods of precious metal and their alloys, goods in precious metals or coated therewith, precious and semi-precious stones, jewellery cases, jewellery caskets, perfume, perfume bottles, charms, bracelets, necklaces, chains, rings, trinkets, goods of shell, amber and mother-of-pearl, horological instruments, chronometric instruments, watches and clocks, and parts and accessories for each of the foregoing; Distribution, namely, distributorship services in the field of jewellery, goods of precious metal and their alloys, goods in precious metals or coated therewith, precious and semi-precious stones, jewellery cases, jewellery caskets, perfume, perfume bottles, charms, bracelets, necklaces, chains, rings, trinkets, goods of shell, amber and mother-of-pearl, horological instruments, chronometric instruments, watches and clocks, and parts and accessories for each of the foregoing; Marketing and advertising services; Business information services; Compilation and systemisation of information into databases; Administration of customer loyalty programmes and schemes for commercial, promotional, and advertising purposes; customer loyalty services and customer club services, for commercial, promotional, and/or advertising purposes; Product sales promotion services including advertising; Promoting the sale of goods and services through the administration of incentive award programs; Administration of incentive award programs; Database management; Invoicing services; Billing services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all of the aforementioned services including via the Internet; Lay-by services, namely, retail store services featuring jewellery, goods of precious metal and their alloys, goods in precious metals or coated therewith, precious and semi-precious stones, jewellery cases, jewellery caskets, perfume, perfume bottles, charms, bracelets, necklaces, chains, rings, trinkets, goods of shell, amber and mother-of-pearl, horological instruments, chronometric instruments, watches and clocks, and parts and accessories for each of the foregoing in which customers are allowed to purchase goods on a layaway basis