35 Computerized on-line ordering featuring general merchandise and general consumer goods; Computerized on-line ordering services in the field of earrings, ear studs, cufflinks and jewelry; Computerized on-line retail store services in the field of earrings, ear studs, cufflinks and jewelry; On-line retail store services featuring earrings, ear studs, cufflinks and jewelry; On-line wholesale store services featuring earrings, ear studs, cufflinks and jewelry; Retail store services featuring earrings, ear studs, cufflinks and jewelry; Retail store services featuring earrings, ear studs, cufflinks and jewelry accessible on-line and by telephone, facsimile and mail order; Wholesale ordering services in the field of earrings, ear studs, cufflinks and jewelry; Wholesale store services featuring earrings, ear studs, cufflinks and jewelry; Computerized on-line ordering featuring general merchandise and general consumer goods; Computerized on-line ordering services in the field of mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry; Computerized on-line retail store services in the field of mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry; On-line retail store services featuring mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry; On-line wholesale store services featuring mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry; Retail store services featuring mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry; Retail store services featuring mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry accessible on-line and by telephone, facsimile and mail order; Wholesale ordering services in the field of mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry; Wholesale store services featuring mechanical hinged backing mechanisms for earrings, ear studs, cufflinks and jewelry