41 Entertainment services, namely, incentive award programs designed to reward program participants who reach weight loss, exercise, sports performance, health, fitness, lifestyle and other wellness-related goals; Entertainment and educational services, namely, providing a website that displays various ranking, tracking, measurement, and evaluative data and information relating to health, wellness, and nutrition for non-business and non-commercial transactions and purposes; Providing a website that tracks, ranks, and measures weight loss, exercise, sports performance, health, fitness, lifestyle and other wellness-related goals, based on social media for entertainment purposes; Entertainment services, namely, incentive award programs designed to reward program participants who work toward and reach weight loss, exercise, sports performance, health, fitness, lifestyle and other wellness-related goals, and engage in other health and wellness-promoting activities; Encouraging participation in health, nutrition, and wellness-related activities by establishing a points system that rewards participation; Providing an interactive mobile application that enables users to enter, record, track progress, monitor, organize, analyze, and evaluate data and information regarding weight loss, exercise, sports performance, health, fitness, lifestyle and other wellness-related goals; Providing interactive clothing and wearables that enable users to enter, record, track progress, monitor, organize, analyze, and evaluate data and information regarding weight loss, exercise, sports performance, health, fitness, lifestyle and other wellness-related goals; Providing an interactive web site that enables users to enter, access, track progress, monitor and generate calories, fitness, personal exercise, and athletic activity information and achievements; Providing a website featuring information regarding fitness training, and athletic skill development; Providing a website featuring fitness instructions and sessions