The color(s) yellow, black, orange, blue, red, green, purple is/are claimed as a feature of the mark.
The mark consists of gayola appears on the crayon box in capital letters, the letters ola appear on each crayon in the crayon box through a window on the box, the capital letter g appears on the vinyl record that appears behind the crayon box as a yellow g surrounded by a black oval and a stripe going across the record, a black and yellow vinyl record appears in the background of the image, six colored stars appear on the left side of the record colored in the same colors as the gay pride flag, starting with purple, then blue, then green, then yellow, then orange, and then red, and the colored crayons in the crayon box are blue, then green, then yellow, then orange, and then red, although only 3 and 2/3rd's stars appear on the left side of the record beginning with purple, then blue, then green, and a partial star colored yellow, and finally, a colored squiggly line is drawn at the end of each crayon matching the color of the crayon itself, beginning with blue, then green, then yellow, then orange, then red.