Color is not claimed as a feature of the mark.
The mark consists of 2 contiguous gray scale rectangles arranged side-by-side with stylized lower-case letters "j" and "s" which, in combination, form at least two distinct cognitively discernible images, one being the letter "j" in the form of a person in a sitting position and the letter "s" in the form of a highway, and the other being of a person formed by the combined "j" and "s" in a running position, together with the word JUMP arranged above the conjoined rectangles and the word START arranged below the same.