Color is not claimed as a feature of the mark.
The mark consists of two concentric circles with the words "JUICE BAR juices, smoothies and more" inside the inner circle, with the words "JUICE BAR" in all capital letters and the words " juices, smoothies and more" in all lowercase letters; a heart symbol over the letter "I" in the word JUICE and the word BAR underneath the word JUICE and the words "juices, smoothies and more" in the form of a half circle underneath the word "BAR".