The color(s) black, gray, brown, pink, red, blue, green, orange, dark tan, light tan, white and beige is/are claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "BAB BEOGEO"
The mark consists of the phrase "Bon Gousse" in block print font in black, with a capital "B" and a capital "G" in black, with Korean characters appearing below the phrase in black, and above the phrase is a cartoon style drawing of a boy's head, shoulders and hands in gray outline with beige skin, brown hair, black eyes, pink cheeks, an open red mouth, wearing a blue shirt and holding and putting into his mouth a round piece of food that is white on the left edge, light tan in the middle, and beige on the right edge with green, orange and dark tan dots on the round piece of food.
The non-Latin characters in the mark transliterate to "BON GUSEU BAB BEOGEO" and this means "GOOD CLOVE RICE BURGER" in English.
The English translation of "BON GOUSSE" in the mark is "good clove".