The color(s) red background behind character's head within the circle is/are claimed as a feature of the mark.
"RUM, SINCE 1986"
The mark consists of two circles creating an outer circle and an inner circle. The outer circle contains the words "UNCLE LUKE'S RUM" centered around the head pictured in the inner circle. At the bottom of the outer circle are the words "SINCE 1986". A dot before the word "Since" and another dot after the date "1986" also appear. All of these letters are in Black. The outer circle is red. The inner circle contains the head of Mr. Luther Campbell, aka "Uncle Luke" and his head features black hair, two lines on the forehead, two eyebrows, eyeglasses, nose, facial hair around the entire mouth and mouth. The head is behind a red background and the eyes behind the glasses are red.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Luther R. Campbell, whose consent(s) to register is made of record.