The color(s) yellow, orange, brown, pink, cream, beige, black, white, and gray is/are claimed as a feature of the mark.
The mark consists of a male cartoon character contained with two concentric circles where the center of the innermost circle is orange. The concentric circles create a white ring wherein there is orange wording with black outline "UNCLE LUOYANG" written twice where the cartoon character is partially blocking the letters. The character is wearing a yellow hat outlined in black with a white circle logo on the hat also outlined in black and containing the orange letter "U". The character has a beige skin tone and a gray patch of hair beneath the hat, with white circles for eyes and black eye color with black eyebrows and black markings representing ears, mouth, mustache, and sideburns. The character's pink tongue is sticking out and outlined in black. He is wearing a yellow shirt with cream colored sleeve cuffs and is wearing a white apron. He is giving a thumbs-up signal with his right hand. Brown shadowing appears on the character's skin. Gray shadowing appears on the character's clothing. To the right of the design are orange stylized Chinese characters outlined in black. Below these characters is the stylized black wording "UNCLE LUOYANG".
The non-Latin characters in the mark transliterate to "luo yang da shu" and this means "Uncle Luoyang" in English.