The mark consists of the word "PELITOS". Each letter is outlined in white and black and consists of various caricatures as follows "P" in pink and green with a blue and black tie; "E" in orange with black hair with a yellow streak, black and white glasses and pink tongue; "L" in yellow with black hair, black and white eyes and black smile and eyebrows; "I" in light green and dark green with a black tie; white and black eyes; black eyebrows, and pink tongue; "T" in pink with black cap with a red tassel and blue and orange medal; "O" in blue with red tongue and tears; "S" in light orange in the shape of a snake with dark green, light green and red spots with black and white eyes, black eyebrows and pink tongue. The background consists of the following blue sky with light blue clouds, yellow, black and white sun on a black and white cloud. Orange and tan mountains; dark green and light green trees with brown trunks; light green and dark green grass; a blue, green, yellow, orange and red rainbow. At the bottom of the mark are eleven caricatures all outlined in black. From left to right: girl on red swing with red bows, yellow body, purple shirt blue skirt, white socks and brown and blue shoes; light blue dragon with blue hair, white and black eyes, pink mouth; yellow boy with light purple hair black and white eyes, red nose, yellow and red shirt, white and black ball, blue shorts, brown baseball glove and white and black shoes; yellow boy with dark yellow hair; black and white eyes, red nose, blue shirt and shorts riding a red and green bike; yellow girl with pink hair, red bows, pink shirt, blue skirt and white skates; red dragon with pink hair white and black eyes, yellow tongue; yellow boy with dark yellow hair, black and white eyes, red nose, orange shirt, red shorts, blue and brown shoes carrying a yellow cone with white brown, red, green and pink ice cream and a black white soccer ball and brown and white football; a yellow boy with dark yellow hair, black and white eyes, red nose, green shirt in a brown race cart with black wheels; a green dragon with white and black eyes; a yellow girl with dark yellow hair, red bows and nose, pink shirts, blue skirt, white socks, black shoes and carrying a red lollipop; a yellow boy with dark yellow hair, black and white eyes and red nose, green shirt, blue pants riding a light blue and yellow car with red headlights, black, blue and red wheels.
The color(s) white, black, pink, green, blue, orange, light green, dark green, red, light orange, light blue, yellow, dark yellow, purple, tan and brown is/are claimed as a feature of the mark.
The English translation of "Pelitos" in the mark is "baby hair".
"PELITOS"