The color(s) redish, fuchsia, green, yellow, brownish, white is/are claimed as a feature of the mark.
The mark consists of Old Town Artisan Gelato emboided around an artistic ice cream come with flavors colored yellow, green, and fuchsia. An O is emphasized in the background emphasizing the starting O in the Old Town Gelato. The words Old Town appear at the top of the O with Artisan Gelato at the bottom in smaller font. The height to wide ratio is 1.15.