The color(s) yellow and black is/are claimed as a feature of the mark.
The mark consists of "beenevolent" (purposely spelled with two "ee"s after the "b") in black stylized font, the letter "b" creates a flight path whereby a honey bee completes the letter. The honey bee graphic has a black and yellow striped body, yellow head, wing and stinger, black and white eyes, and two black antenna. The bee is facing left and to the left of "beenevolent". Centered below the word "beenevolent, the tagline "a way of beeing" is black and uppercase font.
BENEVOLENT A WAY OF BEING; BEE BENEVOLENT A WAY OF BEING