The color(s) blue and white is/are claimed as a feature of the mark.
"DEVELOPED BY"
The mark consists of a design comprised of a blue outer square, and a white inner square inside of which is a solid blue square which is diagonally bifurcated by two intersecting white lines, followed by the term "RAFI" in blue, under which is the wording "Developed by Research Affiliates" in blue.
as to "RESEARCH AFFILIATES"