The color(s) red, black and white is/are claimed as a feature of the mark.
The mark consists of a white image on the far left of the country Nigeria that sits above the capitalized "G" in Generation Rochas. in lower case letters on the right side of the white image of Nigeria is the website stated as "generationrochas.com in white. Beneath the website addres is "Generation" in all capitalized letters in white and "Rochas" is connected to Generation in all capitalized letters in a red color. the face next to Rochas is a silhouette sketch in white with a red filled cap in red. Under "Generation Rochas" states in lower case letters "it's not an idea" and in all capitalized letters is the statement "IT'S A MOVEMENT!" in red. Under the statement "it's a movement" is the statement in white lower case letters except the "A" in "And is "....And the time is now!".
GENERATION ROCHAS GENERATION ROCHAS IT IS NOT AN IDEA, IT IS A MOVEMENT...AND THE TIME IS NOW!!
The wording "ROCHAS" has no meaning in a foreign language.