Color is not claimed as a feature of the mark.
"FORMAGGIO"
The mark consists of stylized lettering for the word "Formaggio," that spans the entire image in a crescent shape, over a stylized man with arms spread apart wearing a crown and a cape, and a banner spanning either side of the man with words on the left side of the man in the banner reading "Where Quality" and words on the right side of the man in the banner reading "Means Everything".
The English translation of "Formaggio" in the mark is "Cheese".