Color is not claimed as a feature of the mark.
The mark consists of It is a letter 'S' above a letter 'W' on top of a letter 'A' with a backwards letter 'G' to the left, and a letter 'G' to the right. All of this above the letter 'T'' followed by a period, the letter 'E' followed by a period, and the letter 'N' followed by a period.