41 Entertainment services, namely, providing online computer games featuring customized online characters representing personalized attributes of the user that may be used in social networking or a social network that are accessible via the Internet by handheld mobile digital electronic devices, namely, tablet computers, electronic book readers, digital audio and video players, electronic personal organizers, personal digital assistants, electronic calendars, and global positioning system (GPS) devices; Entertainment services, namely, providing online electronic games featuring customized online characters representing personalized attributes of the user that may be used in social networking or a social network that are accessible via the Internet by handheld mobile digital electronic devices, namely, tablet computers, electronic book readers, digital audio and video players, electronic personal organizers, personal digital assistants, electronic calendars, and global positioning system (GPS) devices; Entertainment services, namely, providing online video games featuring customized online characters representing personalized attributes of the user that may be used in social networking or a social network that are accessible via the Internet by handheld mobile digital electronic devices, namely, tablet computers, electronic book readers, digital audio and video players, electronic personal organizers, personal digital assistants, electronic calendars, and global positioning system (GPS) devices; Entertainment services, namely, providing temporary use of non-downloadable electronic games featuring customized online characters representing personalized attributes of the user that may be used in social networking or a social network that are accessible via the Internet by handheld mobile digital electronic devices, namely, tablet computers, electronic book readers, digital audio and video players, electronic personal organizers, personal digital assistants, electronic calendars, and global positioning system (GPS) devices