Color is not claimed as a feature of the mark.
"INSURANCE"
The mark consists of an image of a walking chicken to the top left side and partially above the word InsuranceBuck$.com, that includes a dollar sign substituted for the letter S along with a period in front of com in the word all above the tag line, take a couple of minutes to save insurance bucks.
NSURANCE BUCKS TAKE A COUPLE OF MINUTES TO SAVE INSURANCE BUCKS!