9 Computer software for audio, video and web-page content and web-page image optimization; computer software for data charging and policy control of mobile data plans; computer software for dynamic data metering of mobile data plans; computer software to enable a user to create, manage, sell, promote and meter mobile data plans; computer software for behavioral targeting of customer promotions; standards-based lightweight database access protocol (LDAP) software for telecommunication, cable, and wireless service providers; computer software for mobile data analytics; computer software to enable a user to perform self-service, self-care, self-provisioning, and self-activation of devices on telecommunication, cable, and wireless networks; computer software for filtering of content and performing mobile data security; computer software for managing, metering, throttling and blocking of over-the-top (OTT) services for telecommunication, cable, and wireless service providers; computer software for use by communications service providers to access, create, collect, sort, remove, transfer, disseminate, and organize voice, text, graphics or other data over a global computer network and other networks, and for use by communications device manufacturers to enable their devices to access, create, collect, store, remove, transfer, disseminate, and organize such data over a global computer network and other networks, and user manuals sold together as a unit; computer operating system, namely, a client/server platform consisting of hardware and software for linking wireless applications with enterprise networks and the Internet; computer software for use in facilitating communications over computer networks, namely, electronic messaging software; server software for interfacing hand-held devices, such as pagers and cellular phones, to host computers, servers and the global computer network; network address software for identifying directories, domain names and network addresses to transmit data to a specific address via the global computer network; computer software, namely, a message transport agent for directing electronic mail across the Internet based on open standards and incorporating high security and ease of use; computer software for updating and integration of data, user specifications and network specifications over wireless and wireline networks; and computer software for synchronizing contact, calendar, task list and other information between a personal computer and a hand-held device