Color is not claimed as a feature of the mark.
"KIA"
The mark consists of the literal elements UNIVERSAL KIA WE WANNA SEE YA IN A KIA written in stylized form wherein two horizontal lines are placed at the top and bottom of the word UNIVERSAL, letters KIA is written inside an oval and WE WANNA SEE YA IN A KIA is written below.
UNIVERSAL KIA WE WANT TO SEE YA IN A KIA