The color(s) orange, red, black, peach, brown, yellow, and green is/are claimed as a feature of the mark.
"AVOCADOS"
The mark consists of a curved, green field with the word "PANCHO REATAS" positioned thereon in stylized yellow letters; above the center of the green field is an image of a man's head with peach colored skin, black used for his mustache, hair, eyebrows, pupils, and outlining; the man's head has an open mouth with a red tongue showing; on top of the man's head is a sombrero with a brown underside, orange and red patterning around the brim, and an orange top; behind the man's head is a red arch with yellow and peach outwardly extending rays therein; on the left side and top left portion of the green field is an orange underlay; below the green field is a red underlay; below the red underlay and below the green field is the word "AVOCADOS" in brown letters; the color white represents transparency and is not claimed.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The wording "PANCHO REATAS" has no meaning in a foreign language.