Color is not claimed as a feature of the mark.
The mark consists of a custom crown with five (5) stars underneat it. Underneath, the custom-font word "FRANCHISE" is arched above a square with the words "CLUB", which then is surrounded by the words "MFG. CO, REG. TM". Below this, we inlclude the slogans "NY TO LA" and "A CUT ABOVE AVERAGE, QUALITY CRAFTED". At the base of the mark, are the words "BORN TO WIN".
FRANCHISE CLUB MFG. CO NEW YORK TO LA A CUT ABOVE AVERAGE QUALITY CRAFTED BORN TO WIN