Color is not claimed as a feature of the mark.
"FIREARMS"
The mark consists of on a background gradient descending from darker to lighter, an image of a stylized art deco trigger hammer striking a bullet firing plate with two stylized lightning bolts on left and right sides of the hammer extending upward from the firing plate; on the right side of the image are the words JESSE JAMES, the word FIREARMS under JESSE JAMES, the word UNLIMITED under FIREARMS.