The color(s) purple, green, black, white, blue, orange, red and gray is/are claimed as a feature of the mark.
The mark consists of a purple fuzzy creature with green, gray, white and black eyes, above the stylized word "SMUGGLES", the letters in a variety of colors. "S" is blue, "M" is green, "U" in orange, "G" in purple featuring a white and black eye, the next "G" in red featuring a white and black eye, "L" in blue, "E" in green and "S" in orange. The word is shadowed in gray.