The color(s) green, olive green, royal blue, blue, light blue, indigo, black and white is/are claimed as a feature of the mark.
The mark consists of the words "EL NUEVO" in indigo, blue, and royal blue in a worn out or torn font outlined in white above the word "ACAPULCO". The first letter "C" in the word "ACAPULCO" is in the shape of a wave in light blue, blue and indigo and outlined in white. The remaining letters in the word "ACAPULCO" are in royal blue and indigo outlined in white. The word "TROPICAL" appears below the word "ACAPULCO" in white with a black outline. A green and olive green palm tree and a light blue, royal blue and blue wave are behind the word "ACAPULCO".
The English translation of "El Nuevo" in the mark is "The New".