The color(s) black, red, white is/are claimed as a feature of the mark.
The mark consists of the initials "IMI" followed by a series of three vertically aligned arches, or "Sound Waves" in the color red. Below IMI and Sound Waves the words "INSIGHT MOBILE IMAGING" appear in black. To the left of the "I" there is a black line which moves up and down equidistant to a center plane, resembling a "Heart Beat Line." The Heart Beat Line is mirrored on the last arch following the IMI initials.