Color is not claimed as a feature of the mark.
The mark consists of a logo which uses a simple icon to incorporate all the elements of the logo. It is a "B" and a "S" wrapped up together with the impression of a smile at the bottom of it to make the name "BEAUTIFUL SMILES". To make the icon the focal point, the text is extremely clean and modern. The text "Ontario" below the letters "LES" in "SMILES", and "A HEALTHY, BEAUTIFUL SMILE STARTS HERE" across the bottom.