The color(s) white, black, grey, blue, red and beige is/are claimed as a feature of the mark.
"FARMACIAS" AND "LO MISMO PERO MAS BARATO" AND "HASTA 75% DE AHORRO"
The mark consists of a man with beige skin, a white moustache and grey hair in a white suit and blue tie extending his arms over his head. The man's mouth is open and depicted in black. To the right of the man are the words "DR. SIMI" in black and "FARMACIAS SIMILARES "LO MISMO PERO MAS BARATO"" in blue. To the right of these words is a red oval containing the words "HASTA 75%" in white. A white rectangle is superimposed over the oval with the words "DE AHORRO" in red.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
"FARMACIAS SIMILARES" translates into English as "EQUAL PHARMACIES". "LO MISMO PERO MAS BARATO" translates into English as "THE SAME BUT CHEAPER". "HASTA 75% DE AHORRO" translates to "UP TO 75% SAVINGS".