The color(s) purple, green, yellow, red, pink, gray, and brown is/are claimed as a feature of the mark.
"RADIO"
The mark consists of a line drawing of an old man with a walking stick, his hair in purple, red, green, yellow, his face in pink, his cane and foot in gray and yellow, his body in black and gray; the word RADIO to the left of him, and the words RANCHITO and ME GUSTA MAS in green to the right of him. "RANCHITO" means small ranch, and ME GUSTA MAS means "I like it more".
The English translation of RADIO RANCHITO ME GUSTA MAS in the mark is I LIKE SMALL RANCH RADIO MORE.