Color is not claimed as a feature of the mark.
"SOFT SINCE 1927 MADE IN THE USA"
The mark consists of a circle design comprising a series of dots, said circle design surrounding the terms "SÖFFT", "SINCE", and "1927", as well as a series of star designs. Said terms "SÖFFT", "SINCE", and "1927" are placed towards the top of said circle design. Said term "SÖFFT" is underlined. Said star designs are placed towards the bottom of said circle design. A box design comprising the terms "MADE", "IN", "THE", and "USA" is overlaid about the approximate middle of the circle design.
The stippling is a feature of the mark and does not indicate color.
SÖFT SINCE 1927 MADE IN THE USA
as to "SÖFFT"