Color is not claimed as a feature of the mark.
"TRADE MARK" AND "ARTISAN PIZZA"
The mark consists of the words TRADE MARK in small capital letters, separated by the image of a pizza paddle containing the letter C, all in the upper row; the word CUCINOVA in large capital letters, in the middle row; and the words ARTISAN PIZZA in small capital letters in the bottom row.
The wording "CUCINOVA" has no meaning in a foreign language.