Color is not claimed as a feature of the mark.
The certification mark is intended to be used by authorized persons to certify on websites, or other promotional materials of a qualified business, that the business meets the certifier's established specifications.
The mark consists of the words "MARK OF EXCELLENCE" and "TRAVERSE CITY AREA CHAMBER OF COMMERCE." The words are on a shield design, with the word "EXCELLENCE" being on a banner across the lower portion of the shield. Above the word "TRAVERSE" is a stylized representation of a wave, and a tree branch above the word "TRAVERSE".