Color is not claimed as a feature of the mark.
The mark consists of the first outer circle with the stylized text "ALPHA MALE'Z CUSTOM FITS" at the top. At the bottom of the circle is the stylized text "ALPHA KIDZZ CLOTHING". In the inner circle there is a bar that is across with pointed edges and with the stylized text "AMAK". On top and at the bottom of that bar there is a sea shell design. At the very bottom where the inner and outer circle connects there is a stylized "A". In the middle of the "A" there is a circle button and at the right leg there is a curl of the letter "A".
ALPHA MALE'S CUSTOM FITS AMAK ALPHA KIDS CLOTHING A