42 [ Computer services, namely, computer software development and design, maintenance, programming, engineering, research and writing services in the field of computer software; advisory and consultancy services relating to computer software and computer software development, design, maintenance, consultancy, programming, engineering, research and writing; computer software development, design, maintenance, consultancy, programming, engineering, research and writing; computer and video games development; creation of computer graphics; computer game design; design and development services in relation to computer and video games and interactive entertainment products; design services relating to the production of computer and video games and interactive entertainment products; social network software and virtual worlds software development, hosting and management; computer services for gathering, processing, monitoring, analyzing, managing and reporting information concerning usage and performance of software, applications, computer and video games, websites, virtual worlds and computer based audio visual content to improve design and performance; computer services for gathering, processing, analyzing, managing and reporting information concerning online, Internet and web site activity to improve design and performance; computer services for data mining; services for designing, developing, modifying and improving computer software, applications, computer and video games, websites and audio visual content; development of computer software that performs the above functions to others; software development, design, maintenance, software programming, engineering, research and writing in the field of computer and video games; advisory and consultancy services relating to computer and video games software; advisory and consultancy services relating to the foregoing; computer services, namely, providing customized web pages for featuring game player information, including information regarding a player's identity and the player's preferences ]