The mark consists of the term "NARZAN" in Cyrillic in stylized white letters outlined in black, across the center of two concentric ovals, with the outer decorative oval border comprised of brown, tan and green, and the term "Kislovodsk" in Cyrillic in dark brown letters, and "1894" in white letters on a smaller green oval under a small temple-like structure, the terms appearing respectively at the top and the bottom of the outer oval inside a decorative border, and in the center oval a picture depicting a green field, and white snow-capped mountains under a blue sky, with the phrases "Natural Mineral Water" in Cyrillic, and "Naturally Sparkling" in Cyrillic appearing respectively outside the top and the bottom of the concentric ovals.
The color(s) blue, white, green, brown, tan and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "Kislovodsk" "Narzan" and this has no meaning in a foreign language. The non-Latin characters in the mark transliterate to "Prirodnaya mineral'naya voda" and "natural'noy gazatsii" and this means "NATURAL MINERAL WATER", and "NATURALLY SPARKLING" in English.
The English translation of "NARZAN" in the mark is "THE DRINK OF HEROES".
"PRIRODNAYA MINERAL'NAYA VODA", "NATURAL'NOY GAZATSII", AND "1894"