Color is not claimed as a feature of the mark.
"NATURAL"
The mark consists of a circular design with two horizontal lines across the center of the design, and the word NATURAL in between of the two horizontal lines. On the upper part of the circular design, there are a dog, a cat and two leaf designs. On the lower part of the circular design, there are three letters PWS with a paw print design in between of the letters P and W, all on a semicircular carrier, and two Chinese characters that transliterate into SEN CHONG in the middle of two paw print designs at the bottom.
NATURAL PAWS
The non-Latin characters in the mark transliterate to SEN CHONG and this means FOREST LOVE in English.
The wording PWS has no meaning in a foreign language.