The color(s) black, purple, orange, green, blue, yellow is/are claimed as a feature of the mark.
The mark consists of the letter "cbc" written in bold black lowercase letters with the words "toma vida" underneath in color black. At the left side are found five "C" letters united backwards in different colors, particularly, in purple, orange, green, blue and yellow.
The English translation of "toma vida" in the mark is "comes alive".