The mark consists of a label with words and designs. There are two small inserts on the top right and left hand corners of the label with the words "LEGACY" and "QUALITY". On the top portion of the left panel are the words "SEVEN GENERATIONS OF THE BEAM FAMILY" surrounded by a stylized banner. Directly below that are seven portraits with names and dates under each portrait. The names with dates are "JACOB BEAM 1770-1834", "DAVID BEAM 1802-1854", "DAVID M. BEAM 1833-1913", "COLONEL JAMES B. BEAM 1864-1947", "T. JEREMIAH BEAM 1899-1977", "BOOKER NOE 1929-2004" and "FRED NOE 1957-PRESENT". On the top portion of the middle panel are the words "THE WORLD'S NO.1 BOURBON". The middle panel consists of the words "JIM BEAM", the letter "B" surrounded by a ribboned medallion with the words "BEAM FORMULA A STANDARD SINCE 1795" and an outdoor scene. Below the "B" medallion are the words "BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY" with a stylized banner on each side of these words. Below the words "BOURBON WHISKEY" is the signature of "JAMES B. BEAM" with the words "NONE GENUINE WITHOUT MY SIGNATURE". Below this is the wording "DISTILLED AND BOTTLED BY JAMES B. BEAM DISTILLING CO. BEAM CLERMONT FRANKFORT, KENTUCKY USA". The right panel consists of the word "GENUINE" in a stylized format followed by the words "BEAM BOURBON", "AGED 4 YEARS", "PAINSTAKINGLY AGED FOR FOUR YEARS, JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY HAS ALWAYS BEEN AN INDEPENDENT SPIRIT, MADE FOR THOSE WHO TAKE THEIR BOURBON SERIOUSLY". Below this wording is a barrel design framing the words "HANDCRAFTED FAMILY RECIPE SINCE 1795".
Fred Noe identifies a living individual whose consent is of record. The names and portraits of "JIM BEAM", JAMES B. BEAM" and the signature thereof, "JACOB BEAM", "DAVID BEAM", "DAVID M. BEAM", "COLONEL JAMES B. BEAM," "T. JEREMIAH BEAM", and "BOOKER NOE" do not identify living individuals.
THE WORLD'S NUMBER ONE BOURBON JIM BEAM BOURBON KENTUCKY STRAIGHT BOURBON WHISKEY JAMES B. BEAM NONE GENUINE WITHOUT MY SIGNATURE DISTILLED AND BOTTLED BY JAMES B. BEAM DISTILLING CO. BEAM CLERMONT FRANKFORT, KENTUCKY USA B BEAM FORMULA A STANDARD SERVICE SINCE 1795 LEGACY SEVEN GENERATIONS OF THE BEAM FAMILY QUALITY GENUINE BEAM BOURBON AGED 4 YEARS PAINSTAKINGLY AGED FOR FOUR YEARS, JIM BEAM KENTUCKY STRAIGHT BOURBON WHISKEY HAS ALWAYS BEEN AN INDEPENDENT SPIRIT, MADE FOR THOSE WHO TAKE THEIR BOURBON SERIOUSLY HANDCRAFTED FAMILY RECIPE SINCE 1795
Color is not claimed as a feature of the mark.
"THE WORLD'S NO. 1 BOURBON", "BOURBON", "KENTUCKY STRAIGHT BOURBON WHISKEY", "DISTILLED AND BOTTLED BY", "DISTILLING CO.", "CLERMONT FRANKFORT KENTUCKY USA", "QUALITY", "AGED 4 YEARS"
Trademark: 85874964
