Color is not claimed as a feature of the mark.
The mark consists of The trade dress is to protect the distinctiveness and functionality of the bottle packaging and design and specifically the handle of the bottle, which is designed and made for its functionality of easy use and hold. The bottle packaging is a geometrical bottle with the following configuration, height 11 inches, width 4 ¼ inches x 4 ¼ inches, with the handle configuration of height 3 inches, width 1 inch, and depth ¾ inches. In addition, to the essential location of the handle for easy hold and use of the product is also the location of the handle designed that the consumer can see the label and brand name of the company while holding the handle. The distinctive décor of the location of the label in corroboration with the shape and packaging of the bottle and its handle allows this product sale volume to be one of the strongest in the United States.